Product Development & Testing

Before starting Heartland Market Research LLC, our founder had extensive experience helping to create new products and technologies for two multinational companies. Let us put our expertise to work for you. We can help you take a product concept and optimize it for a desired market segment. We can also field test prototypes with the desired target market and provide specific input to your organizations engineers and designers on what changes would make the product more appealing to the target market without requiring an expensive redesign of the entire product.

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Development Specialties


With a detailed Market Opportunity Analysis we can help determine the market potential of a new opportunity.

Product Development & Testing

Let us help you optimize your product for your specific market target.

Usability Testing

Do your key stakeholders find your offering easy to use?