About Us

Heartland Market Research LLC was founded by Dr. Lance Gentry in 2005.  Dr. Gentry received his Ph.D. in Marketing and Supply Chain Management from Michigan State University.  In both academics and industry, Dr. Gentry has been surveying and evaluating respondents since 1993.  In previous experience, Dr. Gentry was directly responsible for market research as a Marketing Manager at Intel Corporation and as the North American Director for New Product Development at Philips Consumer Electronics Company.  He also earned an MBA and a BSBA at the University of Tennessee.

Heartland Market Research LLC operates as a virtual company and brings in appropriate expert partners from private practice, academic researchers, and public organizations as needed for individual research problems.  This keeps our overhead low so that we provide excellent results at competitive prices.

Since Heartland Market Research LLC was founded, we have worked with the cDNA Resource Center, Colorado State University-Pueblo, HDR Inc., Fort Leonard Wood, the Kansas Department of Transportation, the Meramec Regional Planning Commission, the Missouri Department of Transportation, the Missouri Transportation Institute, Salem Avenue Baptist Church, St. Louis Metro, the University of Missouri-Rolla, and Washington University in St. Louis.